[Great female founder of CHANEL] About Coco Chanel!
Hello! This is T from Trip sales staff!
This time, we will explain the background of Coco Chanel, the founder of CHANEL, and the masterpiece items created by Chanel!
Coco Chanel, the founder of Chanel, real name Gabrielle Bonheur Chanel, passed away in 1883 at a relief hospital in Saumur, Auvergne, southwestern France.
Coco lost her mother to illness at the young age of 11, and was later abandoned by her father, who was a peddler, and spent her childhood in orphanages and convents until she was 18. After leaving the monastery, she worked as a seamstress at a clothing store during the day and began singing at a show pub called La Lorendo at night, earning her the nickname "Coco."
The nickname "Coco" came from the song she was singing at the time, "Qui qu'a vu Coco dans le Trocadero" (Who Saw Coco at the Trocadero?). However, when Coco realized that she was being put on stage to attract customers rather than her singing ability, she gave up on becoming a singer.
She ends up spending time with her boyfriend at the time, the wealthy officer Etienne Balsan, at a ranch he owns in the suburbs. Life in an upper-class mansion was not at all bad.
She didn't have to worry about making a living, and she had many opportunities to experience upper class culture and socialize, and she learned a lot from those experiences.
In such a life, women who go in and out of mansions wear ``It all started when I had doubts about “hats that just look glamorous and don’t fit at all.”I became interested in making hats and started making them myself. The hats he made were very popular with wealthy people, and Balsan encouraged him to open a shop, leading to the opening of the hat shop ``Chanel Mode'' in 1910.
Surprisingly, its history has its roots in hats!
Having achieved success with the millinery shop ``CHANEL Mode,'' the predecessor of today's CHANEL, he began to focus on producing women's clothing.
-1916-
The birth of the jersey dress
The boutique opened in 1913, but the following year, with the outbreak of World War I in 1914, the number of women working increased. At that time, Coco had doubts about women's ornate decorations, such as the tight silhouette of corsets and skirts that flow down to the ankles, and sought out clothing that was stress-free and easy to move in.
As a result, they turned their attention to the jersey material used for men's underwear at the time, and created the dress."Freedom from the corset"It has attracted attention as a synonym for"Jersey dress"was born in 1916 and created a new trend.
-1921 -
Birth of the legendary perfume “No.5”
Chanel, which brought innovation to the apparel industry with just a few organizations after founding Chanel Mode, never stops.In 1921, he entered the world of perfumery.
Coco Chanel was a perfumer who aimed to create a unique scent that did not exist in the market at the time."Ernesto Bo"We started developing a new perfume by teaming up with.
In order to fulfill Coco Chanel's requests, Beau created and proposed over 80 types of samples.
An aldehyde was used in the sample. At that time, it didn't have a very nice scent.oily smellAlthough aldehydes were known as unpleasant substances, the scent created by the duo was modern and pleasant, tickling the nasal passages.
The result of a collaborative effort that produced a wealth of samples is the still famous"No.5"was born."5th proposed sample"It originates from the choice of"No.5"It was named. It created a boom with its unique scent and simple bottle design, which set it apart from previous perfumes. world famous"Marilyn Monroe"It also gained popularity as a favorite perfume.
- 1926 -
Birth of a masterpiece: A black dress that overturns the image of black
Coco Chanel is"Little Black Dress"was published in 1926. The simple and sophisticated all-black dress had such an impact on the entire industry that it completely changed fashion thinking, which at the time had been associated with mourning clothes.
In Europe at the beginning of the 20th century"Black = the color of mourning"It was generally recognized as such, and was rarely incorporated into everyday fashion. However, Chanel overturned this conventional wisdom and proposed black-colored dresses as an item for everyday fashion. This challenge by Chanel led to a new appreciation for the beauty and elegance of black.
"Little Black Dress"Featuring a short length that beautifully flatters a woman's figure, and a simple design, it gained overwhelming support from many women of the time as it could be worn in a variety of situations.
The Little Black Dress, which had an overwhelming charm that overturned the public's image, became an item that is now called Chanel's masterpiece.
- 1955 -
Birth of Matelasse's original model "2.55".
The 2.55 bag was designed in February 1955 as an iconic Chanel item. The bag takes its name from the date it was released and is known as one of the most famous and influential bags in history.
Reflecting the unique style and life experiences of Coco Chanel, the 2.55 shoulder bag became popular among women."Be able to move both hands freely"Based on this idea, we adopted a design that incorporates a shoulder strap. At that time, it was not accepted by the public because it was considered indecent for a woman to carry a shoulder bag.
However, women at the time were fascinated by the practical and innovative design, and the 2.55 bag remains popular with many people today. And still loved today"Matelasse"This is the model that became the prototype.
That's all about the history of Coco Chanel!
Next time, we will delve deeper into the charm of Matelasse, a classic CHANEL item that continues to be loved even today.😊